Ajdan Real Estate Development has announced the launch of the "Bayfront" project worth SR250 million ($66.5 million), to be located in the Alkhobar region in Saudi Arabia, according to a statement.

Under a signed contract with Saudi-based Al-Muhaidib Group, Ajdan will develop, market, and operate what is set to be Saudi Arabia’s first-of-its-kind Blue Flag-certified beach.

The project, which will cover an area of 100,000 sq. m. from the shore and a 1,600 sq. m. island, will be home to several retail stores, casual and fine-dining restaurants, leisure and recreational features, among others.

Bayfront aims to transform Alkhobar into one of the leading 100 cities worldwide in line with the Saudi Vision 2030, the company said. 

“We will follow the Blue Flag requirements to increase the quality of services in the project's facilities and enhance the region's beach experience by developing an extraordinary destination to attract visitors to Al-Khobar,” said the CEO of the firm, Mohammed Al-Otaibi, in a statement.

The Blue Flag requirements include global technical and environmental standards that complement the Kingdom regarding safety measures and promoting tourism in the country.