Riyadh, Saudi Arabia, 13 December 2022 - AJDAN, one of Saudi Arabia’s leading mixed-use, lifestyle developers and the company behind the highly successful and popular Ajdan Waterfront in The Kingdom’s Eastern Province, is delighted to announce its collaboration with Roshn, a PIF backed giga-project developer, to sub-develop 279 luxury villas within Roshn’s mixed-used community “SEDRA” in Northern Riyadh. Ajdan have signed an agreement of developing and marketing a total of 80,754sqm plot of land within Sedra’s prime locations, which will allow them to design, build and sell modern, contemporary luxury villas to ROSHN and Ajdan’s high quality standards.  

Sedra, one of Riyadh’s most highly anticipated developments, will be home to over 2,100 residential units, public parks, playgrounds, entertainment areas, retail, community centers, schools, a sports hub, mosques, heath clinics, and an abundance of restaurants and cafes once completed.  Located north of Riyadh within close proximity to the main roads and south of King Khalid International Airport, Sedra’s strategic location will make it a hotspot for locals and visitors alike.  

Ajdan’s CEO, Mr. Mohammed Abdulmohsen AlOtaibi, comments on Ajdan’s first collaboration with ROSHN, “We are very excited about our collaboration with Roshn, delivering our high quality residences to the Riyadh community which defines us further as a leading Saudi developer of choice to have partnered with one of The Kingdom’s foremost giga-project developers.” 

Roshn’s CEO, Mr. David Grover, comments, “Sedra’s mission is to deliver a diverse, sustainable high quality community to the people of Riyadh and in doing so, we have carefully curated our masterplan to ensure that we offer a wide variety of offerings to our clients and visitors. Partnering with the likes of Ajdan, who are the benchmark of quality and delivery from what we have seen in Ajdan Waterfront, is a no-brainer in helping us deliver Sedra’s vision.”